Communications Manager - F1 Motorsports

November 21, 2025

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General Motors is embarking on an ambitious global motorsport strategy with the Cadillac Formula 1 Team. The Communications Manager will lead the communications strategy and execution for Cadillac’s F1 program, focusing on shaping the global narrative, managing media relations, and driving integrated communications efforts.

Responsibilities

Develop and execute a global communications strategy for Cadillac F1, aligned with GM’s corporate and brand objectives.
Serve as a senior advisor to internal stakeholders on motorsport communications, brand alignment, and media engagement.
Identify opportunities to elevate Cadillac F1 across earned, owned, and social media channels.
Oversee the creation of press releases, reports, executive messaging, and internal communications specific to Cadillac F1.
Lead the development of high-impact storytelling that connects F1 performance to Cadillac’s innovation and luxury positioning.
Guide content strategy for social media, digital platforms, and multimedia assets in collaboration with creative and digital teams.
Act as a key media spokesperson and liaison for GM in F1.
Build and maintain strong relationships with global motorsport, automotive, and mainstream media.
Lead media briefings, press events, and race weekend communications operations.
Monitor media coverage and manage issues/crisis communications as needed.
Lead communications planning and execution at Formula 1 race events globally.
Oversee hospitality communications, guest experience materials, and on-site media engagement.
Ensure alignment with F1 organizers, promoters, and team partners.
Drive internal awareness and engagement around Cadillac F1 through regular updates, internal platforms, and executive communications.
Collaborate with Cadillac, GM brand, and product teams to ensure consistent messaging and strategic alignment.
Act as the internal champion for Cadillac F1 communications across GM’s global business units.
Working cross-functionally and helping global markets activate is crucial.

Skills

Bachelor’s degree in communications, Public Relations, Journalism, or related field
7–10 years of experience in corporate communications, preferably in motorsports, automotive, or global brand industries
Proven leadership in developing and executing strategic communications plans
Strong media relations experience, including crisis management and executive communications
Exceptional writing, editing, and storytelling skills with a deep understanding of brand voice and tone
Experience managing cross-functional teams and agency partners
Deep knowledge of the Formula 1 media landscape and global motorsport ecosystem
Willingness to travel frequently, including international events
Passion for motorsport, innovation, and brand storytelling
Master’s degree

Benefits

Medical
Dental
Vision
Health Savings Account
Flexible Spending Accounts
Retirement savings plan
Sickness and accident benefits
Life insurance
Paid vacation & holidays
Tuition assistance programs
Employee assistance program
GM vehicle discounts

Company Overview

General Motors is an automotive company that designs, produces, markets, and distributes vehicles and vehicle parts. It was founded in 1908, and is headquartered in Detroit, Michigan, USA, with a workforce of 10001+ employees. Its website is https://www.gm.com.

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